Comparison of Facebook and Instagram to Assess the Efectiveness of Advertising Channels in Customer Acquisition

The use of social media as a means marketing is certainly familiar, this happens because the very competitive market situation, changing trends and increasingly complex customer demands. Facebook Instagram are platforms that excel in field advertising also interaction between users. However, with existence two superior media, evaluation needed to find out which has better level engagement. purpose study platform engagement rate. This used T test model compare rates media. Based on results study, paid for 23 days rate compared Instagram. So it can be concluded more effective terms